Last year was incredible for art2act. Starting as an online marketplace that showcased the work of emerging artists, the platform began to evolve into a blockchain ecosystem. Why? Because we envision the decentralization of the cultural sector, making it independent and tailored by its community. We believe that decentralization will bring capitalization to the market and a much better distribution. This will favor artists, the backbone of this sector and, ultimately, generate more culture! And, what is blockchain if not a great tool for changing centralized models?
People tend to dissociate artists, and their work, from business. But in fact, these are some of the most entrepreneurial individuals of our societies. A contemporary artist is a creator, an accountant, a salesperson and a marketing specialist, all at the same time! In art2act, we offer the tools artists need to achieve this with unparalleled efficiency, supporting them in the professionalization of their work-flow, so they can focus their time and efforts in their main activity: creating.
The paramountcy of art is tied to the nature of our human-made world, and whether we design it to be a source of comfort or suffering, art is a sweeping notion that has played a capital role in the history and development of humankind. That is why, in art2act, we’re deeply engaged in supporting art creators. We see how important their work is and how much of a transformative impact it has in our societies and in ourselves, as individuals. By creating a platform that improves efficiency and brings together different stakeholders of the sector in an open and democratic way, we will create an ecosystem that fosters a positive feedback loop, generating culture and art on its own. Blockchain technology is the main tool behind this, artists are its catalysts.